What is Artifex?

Artifex are ‘end to end’ delivery real estate specialists, combining a creative management approach to provide innovative solutions for customers – this could be A grade ‘shiny’ institutional assets or turning unloved assets into aspirational spaces.  Ultimately the result is ‘best in class’ assets that are able to be divested for superior returns.  The approach relies on bespoke strategies for each of the raw and rough-edged properties (new or old) that extract the diamond within.


We believe there is just as much profit in the repositioning of an asset as there is in buying an asset. The right delivery strategy maximises the total return. We focus and drive the highest and best use, trusting both instinct and experience to determine what is desired before the market demands it. Our track record is proven and acknowledged in the industry.

The combination of delivery expertise and our transaction ability allows us to find opportunities and outperform at all stages of the property market cycle.


We pride ourselves on the personal experience gained in all facets of the real estate process including acquisition, due diligence, asset strategy, implementation (via project and asset management, planning and leasing) and divestment.


We are also well versed in reporting to the various stakeholders further strengthening our ‘end to end’ delivery. 


Artifex hold Australian Financial Securities License No. 500712

Our four Directors have worked together for over a decade, and have a combined 80 years’ real estate experience. Importantly, Artifex harvested significant experience delivering asset strategies through the full property cycle both pre and post the 2008 GFC.

We have a plethora of experience in capital management, stakeholder engagement and property delivery. This experience has gained peer recognition and outperformance in asset classes above benchmark returns. The Directors have extensive experience reporting at senior levels to Listed, Wholesale, Private Equity and JV Boards on all property matters.


Our team’s expertise involves identifying undervalued assets, developing a plan to improve their financial performance and ultimately total return. Furthermore, we manage and reposition the assets in line with the plans and craft an innovative strategy for disposition to realise the value that has been created for our clients.

Mark Frinsdorf


Mark was most recently the Head of Real Estate at 151 Property (a Blackstone portfolio company), previously Head of Real Estate for a listed entity and has more than 25 years’ experience in the property industry, having previously held senior roles at a wholesale fund and a major agency. Mark has been involved in acquisition, management, delivery and disposition in all asset classes across Australia and New Zealand including driving DA approvals and creating strategic direction at the asset and portfolio level. Mark has a Degree in Property (Valuation) from University of South Australia and a Graduate Diploma in Applied Finance and Investment from the Securities Institute of Australia.

Nick Timmins


Nick has over 18 years experience in the Australian property industry. This includes acquisition, delivery and disposition experience across most asset classes. He was most recently at 151 Property (a Blackstone portfolio company) where he began as an analyst in Sydney in 2004, progressed to establishing and managing the Brisbane office before returning to Sydney in 2011 where he remained until 2017. Most recently, Nick was responsible for delivery and divestment of office and hotel assets and strategic site planning and management of JV interests throughout Sydney and Brisbane. Nick has also held roles with DTZ International and SFV Valuations. He has a Bachelor of Land Economics degree from UTS Sydney and is a qualified valuer.

Chris Piasente


Chris has over 18 years’ experience in the property industry throughout Australia and New Zealand and is located in our Melbourne office. He has diverse experience across a range of asset classes and disciplines including acquisition, delivery and disposition of office, industrial and large format retail assets. Most recently Chris worked at 151 Property (a Blackstone portfolio company) where he commenced as an analyst and progressed to become manager of the Victorian operations including overseeing a $1.6B national industrial portfolio. Chris has also held roles at Challenger, m3property and Knight Frank. Chris has a Bachelor of Business (Property) degree from RMIT and is a qualified real estate valuer.

Guy Halsted


Guy has 27 years’ experience in the property industry, having diverse experience including large format retail asset management and development, resort development, green field land subdivision and the acquisition, disposal and asset management of commercial and industrial property. In his recent role at 151 Property (a Blackstone portfolio company) he managed and developed the large format retail portfolio. Guy has also held senior roles at Hooker Corporate/Knight Frank Hooker, Kosciusko Thredbo Pty Ltd and Centuria Funds Management. Guy is a qualified real estate valuer and a licensed real estate agent.

Jordie Cassidy

Asset Manager

Jordie has over 9 years’ experience in the property industry, with a strong agency background having worked across the industrial & commercial markets with both JLL & Cushman & Wakefield. During this time Jordie has built an extensive professional real estate network across Victoria, utilising and maintaining strong industry relationships. Jordie has worked closely with occupiers, property investors, tenants and developers assisting with site acquisitions as well as providing ongoing hands on development advice. This well rounded client base has exposed Jordie to the full property life cycle handling assets and development projects from the acquisition phase right through to their ultimate disposal.

Our Purpose

Our brand idea is Artisan. In a market of commodity real estate, we create aspirational assets in the marketplace through a bespoke approach. By carefully crafting properties, relationships, and financials we balance the commerce and creativity, trusting both instinct and experience to anticipate what is desired before the market demands it. We take a hands-on approach to Asset Management and tenant liaison to ensure our occupiers enjoy a comfortable and successful working environment. With an eye always to quality, we pay close attention to the human details that create true value.

Our quiet confidence belies the mastery of our craft; a unique marriage of strategy and sensibility. It is always adaptive re-use that dominates our thoughts.

Importantly the team has an implicit trust and integrity with each other and has stayed together driving core and ‘value add’ portfolios since 2005 and through the full current market cycle, pre and post GFC. The philosophy is to always focus on the highest and best use and ensure assets maintain optionality for maximum outcomes and not be swayed by short term decisions that place a ceiling/cap on the asset return.


Strategic stakeholder management including listed, wholesale, private equity, JV partners and debt providers

Portfolio asset and funds management

Driving and implementing project control meetings

Commercial, Industrial, Retail, Large Format Retail, Hotel refurbishment and repositioning, Residential Development Approvals

Highest and Best Use analysis including residential DA outcomes

Project and Construction Management

Planning in all asset classes including Sydney, Brisbane and Melbourne CBD sites

Divestment of all asset classes and portfolios